Apple Store Racially Profiles Australian Black Students


Apple employee asks black students to leave store – Black students accuse Apple of racial profiling after being told to leave Melbourne store

The technology giant has since apologized after a video of the incident at a shopping centre was released. however the conversation was disturbing…

‘They’re just worried you might steal something’: The shocking moment a ‘racist’ security guard ejected six black students from an Apple store in Melbourne

Six black students have been asked to leave a store over concerns they ‘might steal something’, in an incident which appears to have racist motivations.

The incident at an Apple store in Highpoint shopping centre, north-west Melbourne, was caught on video and uploaded to Facebook on Tuesday night.

The footage has since been viewed more than 47,000 times, sparking outrage at what most viewers are calling ‘blatant racism’.

‘These guys are just a bit worried about your presence in our store,’ security at the Apple store is heard saying in the footage.

When the boys, taken aback, asked for what reason they were being asked to leave, security responded: ‘They’re just a bit worried you might steal something.’

“It was just really offensive when he said ‘we are afraid you are going to steal something.’ It was shocking; it was racism”, he told Mashable.

“What this tells us as a community is that even though we claim to be multicultural, and we are in many ways, we have a long way to go”.

The six black students involved in the incident say they were shocked by their treatment. The victims were shocked “we all owned iphones that’s why we were in the store”.

Highpoint Centre Manager Ryan Ling said: “Melbourne’s West is a multicultural area and we want to stress that Highpoint welcomes all guests”.

The spokeswoman cited a quote from CEO Tim Cook that said: “We believe in equality for everyone, regardless of race, age, gender, gender identity, ethnicity, religion, or sexual orientation”.