Bruno Mars rocked the Super Bowl Half Time Game this year (2014). He was joined by the rock legendary Rockers the Red Hot Chili Pepper. Bruno Mars delivered a start-to-finish impressive, entertaining, and fun Super Bowl performance. Bruno Mars performance was one of the most watched Super Bowls in history.
Bruno Mars wasn’t paid for his efforts–as is the custom at the year’s biggest entertainment event, unlike the Broncos and the Sea Hawks.
No appearance fee,” confirms NFL spokesperson Brian McCarthy. “Same as always.”
For the Super Bowl’s halftime acts, payment comes in the form of exposure–and in the case of Bruno Mars, the dividends should be both considerable and long-lasting. The 28-year-old Hawaiian wowed the audience at MetLife MET -4.62% Stadium and more than 100 million at home with a set that included a dazzling drum solo and a few gravity-defying dance moves in addition to his singing.
“The halftime performance at the Super Bowl is the single most important live appearance an artist can make,” says Gary Bongiovanni, president and editor-in-chief of concert data outfit Pollstar. “And with the pressure on, Bruno Mars crushed it. I would not be surprised if he more than doubled his number of fans overnight.”
Like the legendary acts who’ve played the halftime show before him, he’ll undoubtedly see a bump in record sales–Beyoncé’s album 4 got a 59% boost from her performance in New Orleans last year, while Madonna’s back catalog surged 410% in the wake of her halftime show the year before.