Empire Ratings Tumble by 20 Percent

empiretv_s2e2_12After returning to near-record ratings a week ago, “Empire” on Wednesday night finally succumbed to the gravitational pull that asserts its influence over all broadcast TV shows. The second installment of Fox’s hip-hopera took a bit of a tumble, shedding approximately 2.5 million viewers and dropping nearly 20% of its premiere-episode adults 18-to-49.

According to Nielsen live-plus-same-day data, “Empire” averaged a 5.5 in the all-important demo, which marked an 18% drop from the preliminary 6.7 notched by the season premiere.

Photo: FoxTV
Photo: FoxTV

For what it’s worth, most shows tend to drop between 15% and 20% between their first and second broadcasts. Some of those lost deliveries may be recaptured by time-shifting, but the only views likely to have an impact on ratings guarantees are in VOD or other streaming platforms that do not allow for skipping commercials.

While the “Empire” slippage is almost wholly irrelevant — its nearest competitor, ABC’s “Modern Family,” managed to eke out a 3.0 in the dollar demo — it does put an end to any talk that the show might repeat its unprecedented growth streak of a year ago. Since the Nielsen People Meters era began in 1991, no broadcast TV show had ever demonstrated uninterrupted weekly ratings growth… until “Empire” began subverting the laws of physics last winter.

 

Read More from Source:Ad Age 

Jen and Ben are Over

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Ben Affleck and Jennifer Garner have split, PEOPLE confirms.

The couple were married for 10 years, having marked their anniversary on Monday.

“After much thought and careful consideration, we have made the difficult decision to divorce,” the couple tells PEOPLE in a joint statement. “We go forward with love and friendship for one another and a commitment to co-parenting our children whose privacy we ask to be respected during this difficult time. This will be our only comment on this private, family matter. Thank you for understanding.”

Garner, 43, and Affleck, 42, intend to seek mediation, says a source close to the couple.

The two are parents to three kids: Violet, 9, Seraphina, 6, and Samuel, 3.

Source People

Will and Jada on Hawaiian Vacation

EXCLUSIVE: **PREMIUM RATES APPLY** A bikini clad Jada Pinkett Smith and Will Smith workout together and show some PDA on the beach in Hawaii.

It seems that Will Smith and Jada Pinkett Smith are regularly battling break up rumors in the tabloids, but the married couple of nearly 17 years appeared to be more in love than ever over the weekend.

Jada, 42, was photographed kissing and holding hands with her 45-year-old husband on the beach in Hawaii. The couple was snapped as they giggled and twirled around on the beach, appearing relaxed during their getaway.

Though Will also spent some of his vacation working out with a trainer on the sand, it’s Jada’s super fit bikini body that caught our attention. Can you say ripped?

Daughter Willow eventually joined her parents down by the ocean as well.

Last month, the 13-year-old made headlines after a photo of her lying on a bed with her friend, Moises Arias, emerged on social media. Arias was shirtless, which led many to call into question the appropriateness of their relationship as he is 20.

“Here’s the deal,” Jada told a sea of paparazzi shortly after the incident blew up. “There was nothing sexual about that picture or that situation. You guys are projecting your trash onto it. You’re acting like covert pedophiles and that’s not cool.”

We’re guessing the Smith clan was definitely ready for a drama-free vacation.

Idris Elba Has a New Baby Boy

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Radar Online confirms that  Hollywood leading man Idris Elba is a new dad. He  shared great news on Twitter, revealing that he and girlfriend Naiyana Garth welcomed a bundle of joy into the world.

“My Son Winston Elba was born yesterday..Truly Amazing,” wrote the Luther star and 2012 Golden Globes winner.

Born on Thursday, April 17, Winston Elba (how sweet is it that his name just rolls off the tongue?) is the couples’ first child together, and Idris Elba’s second.

We can’t help but be ecstatic at the news, especially after the actor’s sad revelation to GQ magazine that the child he believed he fathered with ex girlfriend Desiree Newberry in 2010 was not his, commenting on his short-lived joy: “The celebration of having a son from a man’s perspective, it’s massive.”