Michael Jordan was awarded $8.9 million by a federal court in Chicago this week, after a popular supermarket chain (owned by Safeway), Dominick’s, used his name and likeness in an advertisement for steak in 2009.
Prior to proceedings, the court had already decided Dominick’s was liable for using Jordan’s name and likeness to pimp their meat. The proceedings that just wrapped up were solely to decide how much Jordan was owed for the unauthorized ad; taking into consideration that the ad ran in a commemorative issue of Sports Illustrated and only two customers redeemed the $2 steak coupon. The grocery store’s lawyers insisted that $126,900 would be fair compensation, but Jordan wanted more.
Source: Rolling Out