For decades when you thought about Mr. Clean, an image of a shiny bald-headed white guy with the one earring comes to mind. Mr. Clean has been helping us keep our homes fresh for over 60 years.
According to the company, Mr. Clean has decided to take a vacation. Before he could go, Mr. Clean had to find a replacement — thus the search for the next Mr. Clean was born.
Breaking the stereotype, the new Mr Clean is a black man named Mike Jackson has become the NEW Mr. Clean.
By day, Jackson works in sports marketing and in his spare time, he enjoys working out (a classic Mr. Clean activity), traveling around the U.S. (he’s been to 48 states), and reading.
Thanks to his already shaved head, sparkling smile and the addition of a gold hoop earring, Jackson easily snagged the part. “While it’s impossible to replace the iconic Mr., I’m excited for the opportunity to help people tackle the most seemingly impossible messes while he’s away,” he said in a press release.
Jackson received $20,000, a year’s supply of Mr. Clean Magic Erasers and an all-expenses-paid trip to New York City, where he was featured in a 2017 limited edition Mr. Clean calendar.
An Atlanta native who works in sports marketing, managing events and emceeing, Jackson will also join Denver Broncos linebacker DeMarcus Ware in support of Mr. Clean as the P&G character makes his Super Bowl ad debut in Houston on Feb. 5. P&G will also air a commercial for its Febreze brand of air freshener during the Super Bowl. The cost of each 30-second spot is estimated to be $5 million.
Contestants were invited to audition live or by sending in a YouTube video to convince the brand why he or she should be the clean-cut cleaning guru’s stand-in. Along with the honor of filling the mascot’s spotless shoes, Jackson won $20,000 and a (practically) lifetime supply of Magic Erasers. And to sweeten the deal, he is even featured in a digital 2017 calendar posing in his new role. The calendar, of course, includes a cleaning tip for each of the twelve months.
Catch Jackson — ahem — Mr. Clean in his Super Bowl ad debut this weekend alongside Denver Broncos linebacker DeMarcus Ware. And see all of the creative submissions for The Next Mr. Clean Challenge using #TheNextMrClean.