BET Unveils Most Ambitious Programming

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BET Networks on Thursday took the wraps off its 2015-16 upfront slate, a blend of scripted series and reality shows designed to further strengthen BET‘s status as the top network for African Americans.

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Among the more high-profile newcomers are: “Chasing Destiny,” an all-female singing-competition series starring Kelly Rowland (Destiny’s Child); “DeSean Jackson: Home Team,” an unscripted show about the women who manage the professional and personal affairs of Washington’s $24 million wide receiver and return specialist; and “Zoe Moon,” a rom-com starring Brandy Norwood as a cosmetics mogul who dives back into the dating pool after divorcing her prizefighter husband.

Ms. Norwood will also suit up for the ninth and final season of BET’s “The Game,” which premieres Wednesday, June 3. Also coming back for a return engagement is the one-hour Gabrielle Union drama “Being Mary Jane,” which was awarded a third season back in February, and Kevin Hart’s sendup of reality shows, “Real Husbands of Hollywood,” which kicks off its fourth season this fall.

“We continue to give our viewers what they want — high quality content that respects, reflects and elevates them.” said Debra Lee, Chairman and CEO, BET Networks, who added that the company has invested in more original programming than at any other time in its 35-year history.

BET also has four movies in the works from Queen Latifah’s Flavor Unit Entertainment, the production company that recently re-branded the company’s sibling network, Centric, as the “first network designed for black women.”

As Michele Thornton, senior VP of ad sales at Centric notes, African-American women boast an aggregate buying power of $260 billion and watch more TV than women from any other ethnic group.

Source: Ad Age

 

When a Hookup Goes Wrong! BET wins over B Scott

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It seems that BET has won the case,brought forth by blogger B Scott. It was apparent that B Scott was given a unique opportunity to be a style correspondent  for the BET Awards  Red Carpet in June of 2013.  Although, guidelines of the dress code was not relayed to BScott, BET who has a large Christian following on Sunday’s, removed him of the set and simply asked him to change his attire, to a more conservative suit.   Hence, the moment when all the drama began about race and gender came into to play, although BET was giving him a unique opportunity in front of millions of viewers.

 Scott has claimed that his original outfit, a flowing tunic, flowing hair, heels and makeup, were all approved by BET in advance. However, after appearing in only one segment of the show, BET pulled Scott from the air and forced him to change to a more masculine outfit.

After filing a lawsuit against the network back in August, things seemed to be moving in Scott’s favor when emails from BET’s president, Stephen Hill, and his staff showed them making disparaging remarks about Scott’s appearance and even trying to cover up the scandal by making him the villain.

But according to TMZ, a judge recently ruled in BET’s favor and dismissed Scott’s lawsuit. The judge ruled that BET has the First Amendment right to control their shows, including the appearance of their hosts, as they see fit.

“It disheartens me that the message sent today wasn’t a message of acceptance, but rather it’s acceptable to discriminate against transgender individuals on the basis of their gender identity and expression,” Scott told TMZ.

Despite the loss in court, B. Scott’s lawyer plans to appeal the case.

MADD FACTOR: Although BET handled the situation, in a less than professional manner with the back and forth emails. It is clear the judge saw what I saw at the event. BScott change of clothing was effective, professional, and reflected the tone of the show. It is a BET production, not BScott production, hence the verdict.  WARNING:BET be very careful who you’ll hire! 

Source: Nicholas robinson