Empire Ratings Tumble by 20 Percent

empiretv_s2e2_12After returning to near-record ratings a week ago, “Empire” on Wednesday night finally succumbed to the gravitational pull that asserts its influence over all broadcast TV shows. The second installment of Fox’s hip-hopera took a bit of a tumble, shedding approximately 2.5 million viewers and dropping nearly 20% of its premiere-episode adults 18-to-49.

According to Nielsen live-plus-same-day data, “Empire” averaged a 5.5 in the all-important demo, which marked an 18% drop from the preliminary 6.7 notched by the season premiere.

Photo: FoxTV
Photo: FoxTV

For what it’s worth, most shows tend to drop between 15% and 20% between their first and second broadcasts. Some of those lost deliveries may be recaptured by time-shifting, but the only views likely to have an impact on ratings guarantees are in VOD or other streaming platforms that do not allow for skipping commercials.

While the “Empire” slippage is almost wholly irrelevant — its nearest competitor, ABC’s “Modern Family,” managed to eke out a 3.0 in the dollar demo — it does put an end to any talk that the show might repeat its unprecedented growth streak of a year ago. Since the Nielsen People Meters era began in 1991, no broadcast TV show had ever demonstrated uninterrupted weekly ratings growth… until “Empire” began subverting the laws of physics last winter.

 

Read More from Source:Ad Age 

Is Fox’s Empire to Real Life Messy?

Photo: FoxTV
Photo: FoxTV

The success of the Fox hit show Empire has exploded into modeling, music, and fashion deals for the cast of the hit show. Fox’s breakout drama drew 16.2 million viewers to its season two premiere, crushed every other program on Wednesday night, and, more importantly to the network, averaged a massive 6.7 rating among adult viewers 19-49, reports Nielsen. That’s up 81 percent from the show’s series premiere last January, and down just slightly from the show’s all-time high.

The show’s success is currently being over shadowed by the real life drama surrounding the scripted comments about celebrities like 50 cents and Donnie McClurkin.   Continue reading “Is Fox’s Empire to Real Life Messy?”

Mariah Carey Receives Hollywood Star and Joins Empire Cast

Photo Courtesy Today Show
Photo Courtesy Today Show

Mariah Carey has become the latest star to appear on Hollywood’s Walk of Fame. The event included appearances by record executive LA Reid, and others. Mariah Carey isn’t used to sharing the spotlight with anyone. However, the “Fantasy” singer had to accept a co-starring role on Wednesday, when her 4-year-old twins, Moroccan and Monroe (aka Roc and Roe), took center stage as Carey was honored with a star on the Hollywood Walk of Fame.

The singer released her first album in 1990 – and went on to achieve worldwide fame. Her fans turned out in force to see the plaque unveiled, as Ben Bland reports.

Photo Courtesy Today Show
Photo Courtesy Today Show

Empire’ director Lee Daniels persuaded 5-time Grammy winner Mariah Carey to guest star in upcoming episodes of ‘Empire’.Daniels announced the 45-year-old singer’s guest starring gig during a ceremony for Mariah’s star on Hollywood’s Walk of Fame on Wednesday.

From Page Six:

Daniels didn’t elaborate on what role Carey would play on the show, or how she might interact with the series’ diva, Cookie Lyon.

Neither Fox nor Carey elaborated on Daniels’ announcement, but the network is scheduled to present its plans for “Empire” and other upcoming shows at a Television Critics Association panel on Thursday.

Carey appeared in the film “Precious: Based on the Novel ‘Push’ by Sapphire,” which earned Daniels two Academy Award nominations.